Communicating results through transmedia.

Novel Designs

Transmedia means that the same healthcare information is told to patients using different forms of media, with each media adding different perspectives. For example, while an infographic might list risk factors that a patient should avoid, a video can tell a story about how a specific patient changed her behavior to avoid those same risk factors. Below we describe how SporeData creates transmedia:

  1. Clinical topics. Our transmedia covers therapeutic options and their indications, risk factors, causes, and prognosis. All the information is evidence-based and described in accessible language. risk of a treatment or preventive measure, different treatment options
  2. Multiple languages. We publish our transmedia in multiple languages, including English, Portuguese, Italian, Spanish, and French. We also disseminate this information across countries where patients speak these languages, thus increasing their impact.
  3. UX testing. We conduct extensive User eXperience (UX) tests on our Web applications. These tests include both heuristic approaches, i.e., the use of rules that tend to improve usability, as well as direct interviews with users to identify whether they might have difficulties while using the applications.
  4. Transmedia types. We create a wide range of transmedia, including widgets , vector graphics, , sketches, , short videos , motion graphics , select peer-reviewed manuscripts, blog posts statistical plots, slides, podcasts, and web applications.
  5. Shared decision making at the point of care. Clinicians use some of our transmedia during shared decision-making sessions with their patients. For example, web applications can simulate how patients’ outcomes will improve if they adhere to prevention-oriented behaviors such as exercising and improving their diet.